Traces in Motion, Jönköping/SWE
All fired up for a piece of remembrance culture
Scratch! That mysterious sound, the magical light, the distinctive smell – matchsticks have captivated children for generation upon generation. Captivating was also the effect that the Swedish town of Jönköping wanted to achieve with a band of light across the forecourt of its incomparable matchstick museum. In collaboration with the Swedish artist, Erik Vallbo, we, along with our Swedish distribution partner, Ulefos, took on the task of developing the creative covers for the exceptional work of art that draws an illuminated trail in remembrance of the town's matchstick history.
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